Spirit Airlines

  • Sr. Analyst, Email Marketing

    Job Locations US-FL-Miramar
    Posted Date 3 months ago(5/8/2019 9:55 AM)
    Requisition ID
    2019-2413
    Category
    Marketing
    Position Type
    Full-Time
  • Overview

    The Sr. Email Marketing Specialist will be responsible for building, segmenting, deploying and reporting of all email campaigns. We are looking for a well-rounded Sr. Email Marketing Specialist to work alongside our strategy, creative, technical, and account teams to develop and automate customer touch-points.

     

    In this role, you will take part in supporting operational and revenue goals, maintain the monthly email calendar and identify ways to increase email engagement. This role requires excellent copy-writing, editing, and communication skills in addition to knowledge of CAN-SPAM and HTML.

    Responsibilities

    • Manages the planning, development and execution of promotional and transactional campaigns, including. brand messaging, segmented and triggered campaigns. Refines strategies based upon market changes, test results and findings.
    • Analyzes and owns key performance metrics . Addresses any significant variances and provides recommendations for improvements.
    • Develops transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing, and up-sell programs.
    • Maps out segmentation and contact strategy based on customer preference, past email performance and marketing objectives.
    • Owns email calendar, testing plans, and prioritization.
    • Creates and continuously optimize campaigns for better engagement: segmentation, messaging and template design inclusive of testing road-map.
    • Communicates and coordinates with various departments to ensure that campaigns are implemented efficiently.
    • As an email marketing expert, ensures compliance with CAN-SPAM regulations.
    • May perform other responsibilities as assigned. Responsibilities and duties may change due to operational needs.

    Qualifications

    • 3+ years relevant email marketing and direct to consumer marketing experience required; retail, e-commerce industry or email marketing agency preferred.
    • Deep understanding of email marketing and Oracle Responsys platform.
    • HTML knowledge required.
    • Provides quality assurance on creative deliverables; strong troubleshooting and problem-solving skills
    • Highly organized and detail-oriented; strives for high degree of precision.
    • Self-driven, comfortable with fast-paced working environment; and is able to work under pressure with tight deadlines.
    • Able to work independently, yet can also collaborate effectively with larger team.
    • Strong communication (oral and written) and presentation skills.

    *Please be advised that you will be asked to complete a required assessment to be considered for this position. This assessment will be emailed to you after you apply. Please be sure to check your Spam folder and/or junk mail if you do not receive it.*

     

    We offer a competitive salary and comprehensive benefits to our team members including medical, dental, STD, LTD, life insurance, 401(k), paid time off, travel benefits and much more. We strive to maintain a professional, yet friendly environment and promote professional and career development for our team members.

    EEOC Statement

    Spirit Airlines is an Equal Employment Opportunity employer.  All aspects of employment are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state, or local law.

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